Thursday, March 8, 2012

the way commercials stick with me

There are some jingles that I would say have been very successful simply because years and years later I can still recall them. Sure I have a strange memory for weird and useless information, but I have to give credit to the advertisers who have come up with some of these things.
Today I was driving to work and listening to the radio, to one of the very few radio stations we pick up way in the north and a song by Stevie Wonder came on.
I am NOT (never have been and never will be) a fan of Stevie Wonder. If I had a choice of multiple radio stations I would have changed it, but I don't so I suffered through the song - as I suffer though many things from this particular station.
As the chorus began I laughed out loud. You see, this song, MANY years ago was used in a commercial. As Stevie sang "You are the sunshine of my life.." I finished it with the commercial at the top of my lungs..." MINUTE MAID!"
It made the painful moment bearable. Way to go Minute Maid on a successful media campaign!

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